Post by account_disabled on Dec 27, 2023 16:56:17 GMT 5.5
The telecommunications company O2, belonging to Telefónica, has just launched its new campaign called 'Fish: Submarino & Pulpo'. The campaign maintains the company's characteristic visual universe and 'Fish' the flying fish as the protagonist, differentiating elements that move away from the sector's own communication codes. Those in charge of developing this new integrated campaign - which can be enjoyed on television, radio, sponsorships, digital and social media, large format outdoor, shopping centers and digital outdoor - have been VCCP Spain with the aim of reinforcing the differential value proposition of the brand , this time focusing on customer service, with the aim of consolidating itself as the number 1 operator in the sector in this area. «In this new O2 campaign we continue to build the brand towards a side that we like but what is more important, people like it. Our 'fish' continues to fly.
showing that we can go further," said Juan Cenoz, Creative Director of VCCP Spain. In this way, the company continues to increase notoriety and grow both in brand recognition Phone Number List and customer base in the Spanish market, in which it has been in for just over 2 years. This new campaign focuses on communicating that at O2, unlike what happens in other companies, when a customer needs them they will always be there to help them. And it does this in a simple and transparent way , with a service center made up of a team of people who respond 'from the first ring' to their clients, without using traffic router machines and with agents whose objective is to resolve the doubt, management or customer problem in a single call. «We are very happy with the creative evolution of the campaign. VCCP managed to create, through fish, a very visible world, with many resources, to communicate a differential proposal focused on the client . Our campaigns totally clash with the communication of the competition, which tries to reduce the service to a price decision.
So fish in this sense also goes against the current, and flies, just like many people who want a communications service with a fair balance of quality of service, attention and price. And that is O2,” declared Gema Perona, head of marketing and communication at O2. If you do not see the embedded video correctly, click here DATA SHEET Client: O2 Client Manager: Gema Perona, Fernando Martín, Eva Soto and Juan José Muñoz. CEO: Javier Suso Executive Creative Director: Beto Nahmad Creative Director: Juan Cenoz Copywriters Seniors: Gabri Fernández / Javi Barreiro Senior Art Directors: Jezabel González / Nacho Araújo Director of Customer Services: Eliana Cantonati Account Director: Daniel Crespo Mr. Account Executive: Ylenia Gavela Strategy Director: Álvaro Ojeda Head of Digital: Luis Alberto López Producer: Carlos Fernández-Elipe Production: The Frank Barton Company Direction: Úrsula García and Sergio G. Abad Postproduction Studio: Telson Sound Studio: Telson Music: Neuman – The City of Love
showing that we can go further," said Juan Cenoz, Creative Director of VCCP Spain. In this way, the company continues to increase notoriety and grow both in brand recognition Phone Number List and customer base in the Spanish market, in which it has been in for just over 2 years. This new campaign focuses on communicating that at O2, unlike what happens in other companies, when a customer needs them they will always be there to help them. And it does this in a simple and transparent way , with a service center made up of a team of people who respond 'from the first ring' to their clients, without using traffic router machines and with agents whose objective is to resolve the doubt, management or customer problem in a single call. «We are very happy with the creative evolution of the campaign. VCCP managed to create, through fish, a very visible world, with many resources, to communicate a differential proposal focused on the client . Our campaigns totally clash with the communication of the competition, which tries to reduce the service to a price decision.
So fish in this sense also goes against the current, and flies, just like many people who want a communications service with a fair balance of quality of service, attention and price. And that is O2,” declared Gema Perona, head of marketing and communication at O2. If you do not see the embedded video correctly, click here DATA SHEET Client: O2 Client Manager: Gema Perona, Fernando Martín, Eva Soto and Juan José Muñoz. CEO: Javier Suso Executive Creative Director: Beto Nahmad Creative Director: Juan Cenoz Copywriters Seniors: Gabri Fernández / Javi Barreiro Senior Art Directors: Jezabel González / Nacho Araújo Director of Customer Services: Eliana Cantonati Account Director: Daniel Crespo Mr. Account Executive: Ylenia Gavela Strategy Director: Álvaro Ojeda Head of Digital: Luis Alberto López Producer: Carlos Fernández-Elipe Production: The Frank Barton Company Direction: Úrsula García and Sergio G. Abad Postproduction Studio: Telson Sound Studio: Telson Music: Neuman – The City of Love